Mission Statement

To promote a caring Malaysian society through creating awareness and a balanced approach to animal welfare for the well being of animal and mankind.

Aims and Objectives

To generate awareness and responsibility of all residents in Malaysia on animal welfare as part of the policy towards the creation of a caring Malaysian society.

To undertake projects that will promote understanding and the practices of animal welfare as part of daily life of residents in Malaysia.

To disseminate information on animal welfare through various media to the public, schools, community centres and other target groups.

Collect and generate funds to undertake animal welfare projects.